"I must ask..." "....in what way has MK enriched anyone's life? I ask in all sincerity. I see it as a company who sells skin care and make up and perfumes, amoung other things. How does this truly enrich anyone's life? And please don't say self esteem. Self esteem can be gotten from any other company where someone succeeds. What is it about MK that makes it so wonderful?
I had a horrible start with MK. I was lied to, manipulated...."
For the sake of this post, I will ask that everyone refrain from describing their personal experience. We will assume (and suspend discussion about) that some people have had excellent experiences while others had horrible experiences. The vast majority most likely fall somewhere in the middle of the two most extreme scenarios. That is NOT what is at stake in this conversation.
The company most definitely makes the claim, "Enriching Women's Lives". It is on every box that gets delivered to the house. It is on the website. It is without a doubt, a "core value" of the company.
But in what way is it meant to be interpreted?
Does this meant that the aim of Mary Kay Corporate is to Enrich Women's Lives?
Does it mean that the Consultant's aim is to Enrich Women's Lives?
Are both of the above statements accurate?
In either case, in what way is this achieved? Exactly which Women's Lives are being Enriched? In what way are they being Enriched? Do THEY realize their Lives are being Enriched?
Before you get started, I would like to point to one very important observation.
Eversleigh, speaking about self-esteem, says, "... can be gotten from any other company where..." as a reason for NOT citing self esteem as a way in which Mary Kay "Enriches Women's Lives". It is my opinion that this criteria should be thrown out.
Arguably, there are many qualities of any company that may be reflected in other companies without it necessarily being the express intention of those other companies. In other words, the fact that one company calls attention to a characteristic that is emphasized in its operations does not automatically disqualify other companies from embodying that same characteristic merely because they do not call attention to it.
Think for instance about BMW's claim to be the "Ultimate Driving Experience". Their goal is to create a vehicle that is exactly that. The Ultimate Driving Experience. It can't be said that it is NOT their goal just because someone else is also trying to create the ultimate driving experience. I would feel pretty safe in saying that any company that endeavors to create a car or a line of cars (Mercedes, Lexus, Toyota, Honda - not to mention Ferrari or Lamborghini) has the high-minded goal of providing THEIR customers with the ultimate driving experience.
As evidenced by the plethora of publications (Motor Trend, Car and Driver, etc) that analyze and expound on which vehicles THEY feel are the best, it can certainly be argued that BMW is NOT always and in all situations the "Ultimate Driving Experience" they aim to be. Sometimes someone else is better. Some people could indeed express encountering horrible experiences with BMW. Perhaps brought on by mistakes made by the Bavarian company in its manufacturing plant, its distribution centers, its showrooms, or its service departments. Or potentially brought on by user error. I am sure someone out there, unaccustomed to the handling or the braking of a more powerful vehicle, drove their shiny new 'bimer into a ditch and, because the CAR was the only thing new to the equation, blamed their accident on the "feel" of BMW. Subsequently, they may never drive another BMW and will likely tell everyone they know to, "avoid those death traps".
Back to Mary Kay and the question at hand.
"...in what way has MK enriched anyone's life? I ask in all sincerity. I see it as a company who sells skin care and make up and perfumes, amoung other things. How does this truly enrich anyone's life?"
This is an excellent question, and I hope to get some excellent responses.