Tracy Coenen, CPA, MBA, CFE, has started, among other things the website Pink Truth.
For those of you unfamiliar with these terms: CPA – Certified Public Accountant; MBA – Master of Business Administration; CFE – Certified Fraud Examiner.
Quoting directly from the Pink Truth website,
“The site (Pink Truth) was founded by Tracy Coenen, a fraud investigator and forensic accountant who investigates a variety of frauds and scams. After seeing thousands of women fall victim to false income claims, misleading marketing materials, and flat-out lies about the business opportunity,
In plain English, Tracy and Pink Truth are here to protect people (specifically women) from misleading marketing materials from multi level marketing companies (specifically Mary Kay).
And yet we see these all over her site.
(Click to enlarge)
Are these ads here because you have checked them out and they are “safe”? Or do you not really care?
I have no doubt that you have legitimate grievances with this company. I think some more than others. I do not wish to see any one be sucked into Mary Kay under false pretenses. However, I cannot stand with you… or anywhere near you when you:
a. Take such an ignorant stance that ALL Mary Kay is bad
b. Do so with such blatant hypocrisy
I have created this blog (and hope to expand it as is necessary) with a similar goal in mind. Present the true reality of the Mary Kay opportunity to potential consultants. I believe that there ARE ways to operate this business with integrity AND good business sense. I believe that MANY women are doing this right now and enjoying it.
If you are tired of presenting only your side of the story (a version of brainwashing) please come leave your stories on this site.
I am just one person and I don’t have any letters after my name, but I value ALL opinions and views and request that you allow your voice to be heard here so that we can present a perspective of Mary Kay that is as clear as possible.