Wednesday, December 2, 2009
A Name that is Recognized (& not in a bad way)
This is so very cool!!!
Published 12.02.09 From Mary Kay Intouch
Brand Keys List Places Mary Kay® in the Top 10!
Mary Kay was the only beauty brand to place in the top 10 in Brand Key’s Customer Loyalty Leaders 2009 list, ranked at number 7 out of 440 brands. “The ‘emotional engagement’ that women share with their favorite beauty brands is still very powerful,” a Brand Keys press release says.
What’s more, Mary Kay® widened its lead with competitors; none were included in the top 10 this year. (Maybelline ranked at number 12 and Estee Lauder at number 13.) And in the new category of Moisturizing Skin Care for non-prestige brands, Mary Kay tied with Aveeno for first place.
You may remember that last year, Mary Kay® ranked at number three on the Loyalty Leaders list, but this year three of the top four places went to wireless handsets from iPhone, Samsung, and Blackberry. Google was ranked first last year but was number 3 this year. Yet, while handhelds and Smart Phones may be inspiring strong loyalty because of the role they play in our fast-paced lives, it’s clear that women still want the beauty, quality and value Mary Kay products provide.
What makes consumers—and Mary Kay customers -- loyal today? It’s quality and value. A recent BrandWeek magazine article says that cosmetics embody the trend of consumers shopping for value instead of price. As the Brand Keys explains, “The old ‘price-value’ equation has been transformed to an instantaneous ‘value-for-dollar’ consumer calculation.” Women today aren’t only considering price--asking how much moisturizer costs, for example--they are also considering the brand’s reputation and the products benefits and asking themselves how much value comes with that price.
Now is a great time to share the current Beauty on a Budget fliers with your customers. Updated versions of these fliers are currently in the works. They’ll feature some of our newest products for brows that are “$10 or less,” many of which are also designed to fit the Mary Kay® Compact—giving that tool even more custom options and value at a price of just $18. We’ll update you as soon as they’re available in the coming weeks!
For Further Reading...This Week On Pink Truth - Click Here
Pros and Cons of Mary Kay - Read or Contribute or Both!
First Post - Why I Started This Blog
The Article I Wrote For ScamTypes.com (here) (there)
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