Recently on PT, the term "weasel words" was used to describe the fine print in the Canadian Applause magazine.
Then there was this statement:
"Every company uses them... the fine print at the bottom of the page. They tell a lot about the limitations on your life insurance, the warranty on your VCR and even how much money you will make."
There are 2 points I want to make about this particular post (hence, the Part One on the subject line).
First let's talk about the term "weasel words" and Mary Kay.
As the above quote shows, every company uses this type of language. Most companies refer to it as the "legalese" and it is a standard business practice.
Only on PT is a standard business practice labeled heinous and deceptive - and that is only if Mary Kay Corp. is doing it.
In front of me I have a Captain D's coupon. The "weasel words" on it are quite small, and my old eyes have a time reading it; however, they say:
"Expires 3/30/2008. Participating restaurants only. Limit one per coupon. Not valid with other offers."
Are these "weasel words"? Hardly. They are legal parameters put on the coupon so people don't try to sue the store if they try to use 4 coupons to get free meals or try to use one coupon for an entire football team and the store tells them they cannot do that (because the store would suffer hardship).
The legalese for Mary Kay is no different. In this day and age, there are people waiting to pounce on every company (not just MK) to seize an opportunity to sue someone with deep pockets for not disclosing every single detail and being "misleading," so MKC is careful to cross every T and dot every I.
Wouldn't it be nice if PT were required to have the same disclosures? Wouldn't it be nice to have them back up statements such as
- No one makes money in Mary Kay.
- No one makes executive income in Mary Kay.
- No one is successful in Mary Kay.
- It is impossible to book and hold classes.
But they don't have to. They are not bound by the same rules that MKC is.
But I wonder....
If PT DID have to use the same disclosures....would they still be called "weasel words"?