Monday, November 9, 2009
Marketing - this time of the year!
Do things change a little in the marketing of our Mary Kay during different times of the year? Imho, the answer is "yes". As we start approaching the Holidays more people will be spending less money on themselves and more on others. If we don't let our clients know *all year long* that we can always put gift baskets together, provide gift certificates, gift wrap, deliver, etc... people don't always see the potential of gifts from us. Also if there are things they would like - they don't think to let others know that "on my wish list & here is the number for my consultant", ensuring they end up with something they want, as oppossed to another thing to dust or (lol) regift. The Holidays season can be a wonderful selling season or a big disappointment but each one of us is in charge of our own destiny.
When dealing in these areas (as any other time) be other's focused, make sound suggestions, don't be obnoxius, and work with your clients with their interests in mind not the all mighty dollar. My plans are to include different and fun holiday gift ideas in the next few posts.
Don't wait until the last minute or you won't be selling much. Don't forget to always offer Holiday party look makeovers, new look for the new year, etc.. the way we are most successful in Mary Kay is "future" marketing. - think about retail stores, ie: have you ever tried buying a bathing suit in August? You are far more likely to find a great selection of winter gloves and scarves.
Have a great day everyone!
For Further Reading...This Week On Pink Truth - Click Here
Pros and Cons of Mary Kay - Read or Contribute or Both!
First Post - Why I Started This Blog
The Article I Wrote For ScamTypes.com (here) (there)
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