Thursday, October 16, 2008
Can a Director earn a Cadillac w/o Frontloading?
Finally, I have had a chance to sit down and share with you a little experiment I conducted. What was my reason for the experiment? David has always expected us to provide “facts” to back up our statements and PTer’s always make the statement: that winning a Cadillac can not be done without frontloading your new consultants with $3000 - $4800 initial packages. I really could not say, “Yes, you can win the Cadillac without frontloading because I had never done so.”
Actually, I had no intention of qualifying for the Cadillac until next year after my youngest graduated from high school. We are not in car qualification because we just qualified for the Saturn approx. 6 months ago but as I will continue to say, if you teach your unit to be strong sellers, and your unit size grows, so does your natural production.
(By natural production, I mean production placed by consultants that are selling the product and need to order).
Well, I am happy to report, PT is wrong. One can win the Cadillac without frontloading new recruits and without charging the car on credit cards. Why can I now say this? Because with my incredible, awesome, super selling unit, we are now a Cadillac Unit! (Just in case you are interested I have selected the CTS)
I had planned on conducting this test next year but am happy to report, that I can report my findings at this time! How did this come about? My unit members that went to Career Conference got excited about being represented as a Cadillac Unit – (not from me), they decided it was time. I told them that it took a lot of work, effort, and consistent selling and I could not do it by myself. Our bookings, classes, and sales went thru the roof. For a person that analyzes everything, imagine my surprise at the end of the quarter when our production total was over $48,000. Without even trying we had done Cadillac Production. Well, I am not one to let anyone down, my unit had stepped it up and the work was being done, the first quarter was already complete so I stepped up my own efforts and we zoomed right along. I accepted the fact that I am now going to put a little more time into my business than I have been, but to be honest, that won’t be hard. I always feel guilty that I don’t put enough time into my business. When I read stories about directors that spend 24/7 doing MK, I figured out if I had been willing to do even 40 full hours that I probably would have been one of the top directors in the Company. I just wasn’t willing to spend all my time on my business. I have and will continue to balance my life. If my business starts to take over my life, I will simply step back to a Saturn unit. I refuse to let my business ruin my life. I do my business because it allows me a great income and the flexibility that I want with our crazy life, (plus I love it).
Now, here is a recap. During the six months, we added 34 new unit members. Of the 34, 19 of them are now qualified. But only 11 of them came in qualified. 10 with $600 and one (totally her choice) at $1800 – I actually tried talking her down but her and her husband had looked over the information and decided that was a great place for her to start (and actually it has been for her). . The remaining 8 started small and then booked, sold, and reordered. I had 5 that have not placed an order yet, if and when they are ready, they will, the remainder ordered exactly what they wanted to order.
Of the $96,000 required for Cadillac Production approx $14,500 came from my new unit members (and many of them did not place there order until their second month) which technically isn’t called New Production on our reports. So I am even being very generous on what I am calling “New” because a few of them had actually sold enough to cover their first order and placed it their second month in the Company.
What is interesting is that means only 18% of our unit production came from initial inventories. Not one of my unit members placed an order for product she didn’t need. When it came down to the final day, I was the only one that stretched, and only a little bit. Because I order between $1200 - $2000 wholesale a month every month, it just means I won’t be ordering as much this month unless my sales justify it, and that means by the end of October, my inventory will be balanced as it should be and the credit card will be back at zero).
As far as this month, we already have a very comfortable amount of production in, (naturally) and none of it is from new consultants. This is a result of not dialing for dollars and asking people to order that did not need to order. No one has product stored in boxes and warehouses and no one has the product on their charge cards. (Many of my unit members do not even have a credit card for their business and many did not even realize we were finishing Cadillac).
I had no charge backs to deal with during the qualification period, and have no fears of any charge backs in the future because of the way we operate. For my unit, do the work and you will earn the prizes. It is so imbedded in their heads, I know I could not even bribe them into ordering just for the prize.
We finished the quarter with approx. 120 unit members and approx 30 on the former consultant status sheet. (There was no “activating” consultants so that they looked active).
My heartfelt advice, if you conduct this business properly, your production will happen and you will not feel like you are on a hamster wheel. Build a very strong selling unit and recruit after one has established a strong customer base.
I am so proud of what we have accomplished. I am proud that I believe in running this business the right way. And I am “tickled pink” that one does not have to throw out their standards and beliefs to attain the Cadillac. It can be done honestly and ethically.... and I can say that now backed up with fact.
I need to share that after reading pt so much I actually had started to wonder whether or not it was possible to earn Cadillac without frontloading (see how reading enough negative stuff can actually get one second guessing themselves?). So, I guess I owe them a big THANK YOU because I think part of my motivation to qualify for the Cadillac was just to see if it could be done the right way!! Now give me a few years and my next experiment will be to see if one can win a Top Director’s trip under my beliefs.
One last thought, I am so glad that the Company started to give us the choice of Cadillacs. Personally, I like smaller, sportier cars and that was another reason I never really had the desire to have the Cadillac. I understand when driving it, it felt like you were riding on a cloud. But to me, the Deville’s and the DTS’s are boats and looks like something my gramma would drive. I don’t care how old I get, you aren’t going to catch mk4me driving a grammy’s boat or a mini van. (No offense to anyone, they just aren’t me)! Now we are anxiously awaiting the arrival of the CTS!! Woo Hoo.
For Further Reading...This Week On Pink Truth - Click Here
Pros and Cons of Mary Kay - Read or Contribute or Both!
First Post - Why I Started This Blog
The Article I Wrote For ScamTypes.com (here) (there)
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