Sunday, March 4, 2012

Mary Kay Named a Top 20 Brand by Brand Keys

Mary Kay Named a Top 20 Brand by Brand Keys
Published 03.02.12 WE DID IT AGAIN!!!!
Mary Kay clearly is hitting the mark with consumers, as we’ve once again been recognized by independent research firm Brand Keys as a “brand that delights”!
Brand Keys has studied consumer behavior for the last 16 years and just released its annual Customer Loyalty Index Survey. The 2012 survey examined customers’ relationships with 59...8 brands across 83 categories. Mary Kay tied for first as the top brand in the cosmetics category and was listed as one of the top 20 brands overall in the “Brands That Delight” category. This is the second year Mary Kay has been given that unique distinction. Brand Keys describes a “delightful” brand as one that excels at offering meaningful experiences with products and services at a higher level than its competitors. According to Brand Keys, consumers demand more from a brand than just satisfaction with a product’s performance; they demand quality experiences and authentic brand values.
The overwhelming majority of brands included in the “Brands That Delight” list are relatively newer, technology-based brands like Apple, Amazon, Google, Samsung and Facebook. Mary Kay, which celebrates its 50th anniversary next year, is not only the brand with the most longevity, but also the only cosmetics brand listed among the top 20.
“Being recognized as a brand that delights by Brand Keys offers additional validation to Mary Kay’s steadfast commitment to offering a great opportunity for women, exceptional customer service and products that are simply irresistible,” said Sheryl Adkins-Green, Mary Kay Inc.’s Chief Marketing Officer. “These three critical pillars influence all aspects of our business. We hope that anyone who interacts with the Mary Kay brand can say with confidence ‘I love my Mary Kay!’”

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