Tuesday, January 31, 2012

Foundation Info from MK Intouch

This is just general great information, especially about the benenfit of sun protection in the foundation primer.

Happy New Year Foundations!
Published 01.30.12
TimeWise® Liquid Foundations launched this time last year and we have received lots of wonderful feedback from you. Hopefully they are becoming simple for you to understand and sell to your customers. Using the Foundation Finder Tool and conducting a stripe test is still the best way for you to find your customer’s true match.

In addition to the Foundation Finder Tool, videos and the Foundation Workshop, you can also find the following educational tools on Product Central:
•Tips and Cleaning Instructions for the Liquid Foundation Brush
•A Shade Conversion Chart that you can use as a guide. Just choose the foundation type and shade that your customer is currently wearing, and then select the corresponding TimeWise® Liquid Foundation shades to stripe test.

You can also find answers to some commonly asked questions including:

1.How can I find the best shade for my customer if she is using another Mary Kay® foundation and would like to switch?
You can start by using the Mary Kay® Foundation Finder Tool available now through online ordering and Section 2 of your Consultant Order Form. Simply hold the tool up to, but not touching, your customer’s jaw line and the shade that seems to disappear into the skin is the best place to start. As with all foundations, it is best to have your customer do a stripe test along the jaw line to ensure that the perfect shade is chosen.

2.Can I apply Mineral Powder Foundation on top of the TimeWise® Liquid Foundations?
The Mary Kay® Mineral Powder Foundation is a foundation in a powder form. Therefore, it provides the buildable coverage and the flawless finish benefits of a foundation. We advise that you continue to use Mary Kay® Sheer Mineral Pressed Powder or Loose Powder if you are seeking to “set” your liquid foundation.

3.I read that the Mary Kay® Foundation Primer is now getting a boost with Sunscreen Broad Spectrum SPF 15*. Is this a new formula?
No. At the time the Mary Kay® Foundation Primer launched last year we were involved in testing to obtain the SPF claim, but we did not want to delay the launch of this fabulous product due to the length of the testing period. Now that the testing is complete, we can confidently include the Sunscreen Broad Spectrum SPF 15* distinction to the product.

TimeWise® Liquid Foundations come in 23 shades to offer you an expanded shade palette to meet a wide variety of skin tones – from new very fair Ivory shades all the way to deep Bronze shades.

*Over-the-counter drug product

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